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OUR STORY

James
Founder & Director
«Quinola Mothergrain was created to bring some super tasty new flavours to your kitchen and make being healthier that little bit easier. It all started with the joys of redundancy. After 17 years as a fund manager in London and Paris, the world economy decided it needed a few less people in banking. My family and I decided to invest the redundancy cheque wisely and headed off travelling for the best part of a year. But before setting off, I decided that a change of direction was needed. That my energy and creativity should be channelled towards helping the poor get richer rather than helping the rich get richer. It was with this in mind that I set off looking for a suitable product that I could start a Fairtrade business with. It was whilst in Peru that we discovered the delights of quinoa.»
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2011
November
Company founded.
2013
April
1st express product.
December
New packaging.
2015
June
1st round financing.
2017
July
Resealable doy 250G.
November
French wholegrain quinoa.
2012
July
First product sold.
2014
February
1st baby product.
November
1st kids products.
2016
September
Flour and flakes Launched.
2018
June
1st container to USA.
August
Pulses and Quinoa Cakes Launched.

OUR PHILOSOPHY

«With Quinola it is all pretty straightforward. You can be confident that by helping yourself via a healthier diet and an enjoyable meal you will be also helping lots of other people along the way.»
James Livingstone Wallace
Founder of Quinola

WE WORK WITH ETHICS IN OUR DNA

At Quinola we believe that business is good but that the ways of conducting business can be seriously improved upon. Free markets can lead to some fairly crazy outcomes, and little guys are often bullied into a corner when relative economic power is unbalanced. That is why we have built our business with a deep-grained respect for everyone involved, and try to do things differently, without ever compromising on quality.

Our Peruvian quinoa is sourced directly from the Cabana co-operative in Peru, just north of Lake Titicaca. They are a group of about 500 farmers who are very proud to be selling their products to you.

WE BUY QUINOA UNDER FAIRTRADE TERMS

Via the Fairtrade mechanism, we guarantee our farmers a minimum price. This allows them a decent standard of living, regardless of where the market price is. Based on average land holdings and crop yields, Fairtrade calculates the minimum price a farmer needs to retain an acceptable standard of living. We have applied this price to all our transactions, as well as continuing to pay over the Fairtrade premium to ensure investment in improving the farmers’ livelihoods. In 2016 the minimum price we promise to pay farmers was 40% higher than the market price. However, if the market price is higher than this minimum we obviously pay them the market price. We go further than the requirements set by Fairtrade. We are helping them to raise long-term finance with European financial institutions. This will enable the cooperative to extend its microfinance scheme, giving the farmers their first access to capital at non-usurious interest rates.

WE AIM FOR A POSITIVE IMPACT FROM THE START TO THE END OF THE CHAIN

Our products are packed at the Ligue Havraise in Le Havre in France by people with learning difficulties. Productivity isn’t the highest, but the quality of the work is impeccable. They are proud to be producing something that has found its way into your kitchen, and are looking forward to meeting their Peruvian counterparts at some stage! As a consumer, when you buy a product you buy the world that goes with it. Given the complexity of supply chains it is often impossible to properly judge the implications of your purchase but by purchasing Quinola products you can be sure that you are supporting workers in Peru, France and the UK.

OUR TEAM

Pierre
Commercial
Jaime
Head of Sales UK and Export
Sofie
Uk Operations
James
Founder & Director
Steve
Uk Sales Manager
Isabelle
Operations Manager
Paul
Key account manager
Laura
Marketing & Communication
Communication & Marketing
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