The Indians of the Altiplano pronounce it “keenwah” in their local dialect of Quechua. But then again all the Parisians where I live say that they live in “Pari”. If I was to say that in England everyone would laugh because the English speaking world pronounces it “Paris”. So that is why we have decided to cut through the confusion by calling our best Peruvian quinoa Quinola. And if you are not sure how to pronounce that think of Granola. You can now walk into a shop and ask for Quinola with confidence!